We understand tourism as an opportunity for guests not only to understand, but to apprehend from the destination they are visiting. Nowadays, tourism has been popularized in such a way that resources are being exploited to meet a demand that keeps growing exponentially. It is an activity that has been categorized as highly impactful in climate change, due to the impressively high...

All the information that is meant to enter our bodies will do so exclusively through our five human senses. They are the enablers that permit us to connect to inputs in our exterior and the ones who facilitate us to react and build a relationship with something new to our human body. Therefore, the most memorable experiences are the ones that interact...

The travel industry is facing a critical turning point as the world starts re-opening. This narrow window that is opening to achieve success in the market could be quite small, but meaningful. It is essential to have a reinvention plan to overcome the expectations of our guests, as we continue traveling through the new normal because.. it came to stay. 1. Reinventing...

Have you ever wondered what luxury is, why has its meaning changed over time, and how it is related to travel in the “new normal”? For us, luxury is related to well-being and health, but above all to “time” itself. Time to discover, experience little discovered unique places, somehow unusual and with some sort of authenticity. Luxury means to disconnect to find...