ABOUT
BUTIQ is a creative hospitality communications consultancy shaping hotels, destinations, and experiences for the modern traveler.
We believe a hotel is far more than a place to stay.
It is a universe, a lifestyle, and an emotional experience waiting to be felt.
Today's travelers are drawn to destinations that inspire them emotionally — hospitality brands that reflect the way they dream, travel, connect, and see the world. Through storytelling, strategy, aesthetics, and experience-driven communication, we help shape meaningful emotional connections between our clients and their audiences that transcend the stay itself.
Our purpose is to
transform hotels
into living narratives
travelers genuinely
want to belong to.
OUR STORY
BUTIQ was born during the uncertainty of COVID-19, after Daniela, originally from Colombia, returned home from pursuing a master’s degree in Tourism & Hospitality Management in Spain.
Originally envisioning a travel agency, she quickly realized the world of travel was changing. Travelers were no longer discovering destinations through traditional agencies, but through digital storytelling, imagery, and inspiring hospitality narratives shared online.
At the same time, Colombia was home to extraordinary independent hotels with remarkable concepts, architecture, culture, and soul — yet very few were being communicated in a way that resonated internationally.
This gap became an opportunity.
Combining a background in strategic design, hospitality, tourism, photography, and communication, Daniela founded BUTIQ Enhancing Destinations as a creative solution designed to bridge the gap between extraordinary hospitality concepts and the modern traveler.
Today, BUTIQ collaborates with hotels and hospitality brands that believe in conscious tourism, intentional experiences, sustainability, and elevated guest experiences. Through its work, BUTIQ has left a lasting footprint across Colombia and LATAM, contributing to the growth of the industry, generating creative and tourism-driven opportunities, and helping position hotels and destinations through a more conscious, respectful, and culturally driven approach.
The BUTIQ method
At BUTIQ, every project begins with observation, immersion, and understanding.
We travel, explore destinations, study global hospitality trends, and deeply analyze evolving lifestyle patterns and expectations. Through tailored research methods, shadowing experiences, guest journey analysis, and personalized diagnostic tools, we uncover hidden opportunities within every hospitality brand.
Because no hotel should feel generic.
We believe every hotel carries its own identity, atmosphere, rhythm, and language.
From concept development to communication strategy, our method is designed to shape distinctive hospitality lifestyles that travelers can emotionally recognize and aspire to belong to. Every collaboration is deeply tailored — never approached through mass-market formulas or standardized solutions. Daniela, founder and creative director of BUTIQ, remains personally involved in every client and project, ensuring each brand is shaped with intention, sensitivity, and a highly curated creative vision.
The result is a coherent universe capable of generating emotional connection, cultural relevance, stronger positioning, and long-term value for both the traveler and the destination itself.
MEET
DANIELA
Daniela Samudio is the founder and creative director behind BUTIQ Enhancing Destinations.
With a background in Strategic Design & Communications and a master’s degree in Tourism & Hospitality Management, Daniela brings a unique methodology and a more intentional approach to communication within the hospitality industry.
Her deep passion for the industry has led her to collaborate with hospitality brands across Colombia and LATAM. With over 12 years of experience in the industry, she has worked with more than 70 brands, including projects acknowledged by the United Nations, highly positioned properties across leading OTAs, and hotels recognized by platforms and communities such as Condé Nast Traveler, Travel + Leisure, Design Hotels among others.
As a hospitality creative and travel photographer, Daniela approaches every project through a lens of emotion, aesthetics, strategy, and human connection. Shaping concepts and narratives that people genuinely connect with and remember.
TEAM
DANIELA SAMUDIO
Founder & Creative Director
She is the mind behind the universe of BUTIQ.
LASSE HOLDIJK
Growth & Commercial Lead
He translates opportunity into growth.
SABINA PAREJA
Subdirector
She ensures every vision is lived beautifully.
ISABELLA TRAMONTINI
Art Director
She crafts visual worlds with purpose.
SOFÍA CAMERO
Senior Graphic Designer
She translates ideas into design systems.
MARIANA MONTES
Social Media Creative
She turns ideas into content.
ANGIE MORA
Social Media Creative
She shapes content that moves.
EMILLY MAHECHA
Community Manager
She nurtures brand communities.
MELISSA CASTAÑO
Paid Social Lead
She drives performance through paid media
SOFÍA RESTREPO
Visual Production Lead
She leads visual production with precision.
HUGO WECXSTEEN
Photography & Video
He captures the essence of the place.
JULIANA REYES
Visual Production Manager
She manages the operational side of our visual productions.
ANGÉLICA CHAMORRO
Admin & Finance Lead
She brings clarity to operations.
