The travel industry is facing a critical turning point as the world starts re-opening. This narrow window that is opening to achieve success in the market could be quite small, but meaningful. It is essential to have a reinvention plan to overcome the expectations of our guests, as we continue traveling through the new normal because.. it came to stay.

1. Reinventing a business is necessary to create a competitive company, this will help you stay in the market for the long term. But above all, a reinvention strategy must be prepared.

It is time to develop our creativity to make our identity known. For this reason, at halftime, it is important to have visibility, a presence, continue to connect with the community from a distance and not let them pass. At the least expected moment, they will arrive. 

The brand cannot pause, it must always be present and alive. Even the creative process has changed, now it’s all about stories, redesign, connecting with the ideal traveler, and having different forms of expression …

2. We are done being “on pause”, but looking for opportunities to explore. There is a significant index in percentages of digital search about tourism, places to visit, sustainable travel, private getaways, unique hotel experiences worldwide with extraordinary cultural wealth. 

It is time to take the next step and change course, be empowered. But to make it happen, we believe that investing in a change is crucial. Being unique (having intellectual independence, following the steps of accurate design thinking), as we must not only remain but be able to create a portfolio of added values and create a trend. It’s like the cycle of life. We are in constant evolution, living different experiences throughout our lives, as well as surpassing obstacles that help us to keep improving, making us unique and different from others … Either we transform or we disappear.