Have you ever wondered what luxury is, why has its meaning changed over time, and how it is related to travel in the “new normal”?

For us, luxury is related to well-being and health, but above all to “time” itself. Time to discover, experience little discovered unique places, somehow unusual and with some sort of authenticity. Luxury means to disconnect to find ourselves, and thus reconnect. Today, we have learned that time is one of the most valuable gifts. We have learned to travel slowly, contemplate more and rush less. Regardless of whether the journey is mental, physical, local, or global. Traveling expands your panorama, your world! Just pause for a moment and imagine finding those hidden and unexplored gemstones in the Sierra Nevada of Santa Marta Colombia, or in the middle of the Amazonian jungle, watching the spectacular whale migration in the pacific, learning from the cultures, and leaving a positive impact. That is luxury…

We know that in this time, the world has made a 180-degree change, and with this, we haven’t been left behind. Although the word “reinvention” is around, by all means, we have decided to join the cause most authentically and creatively possible. Understanding that there are always alternatives and we don’t have to standstill. We have decided to appropriate the new luxury and the new normal, merge it and create what we are. A world that is full of opportunities and alternatives to connect with the true art of traveling. In a conscious, discernible, contemplative, private, rechargeable, genuine, and supportive way. And that is luxury…